According to mashable.com mobile marketing is marketing using a mobile phone!!
Is the future of marketing mobile? Personally I believe it is. When companies decide to advertise their good of service they must decide the best way to advertise it. How many of us can say we watch all the ads in between commercial breaks on the television? I normally fast forward it or else just check my Facebook or Twitter by going on my phone. These days people rarely just look at the television, they normally check their phones regularly to see what other people are doing or finding out what’s going on in the world. With people using their mobile devices so much more than they used to I think companies should exploit this by promoting their products or services on smartphone apps.
According to First Data, an online payment system provider, 81 percent of smartphone users check social media to read reviews before making a purchase. This shows us that the majority of smartphone users check their mobile when searching for information about a good or service. This is why companies should actively market their good or service on mobile devices.
As consumers use a broad range of mobile devices, it is important to ensure that the mobile marketing materials are compatible with all mobile devices. By using mobile marketing it is important to prioritise your special offers and sales. When using mobile marketing you must realise that you only have very a very small window of opportunity to catch your target audience’s eye. By potential customers seeing your special offer this will increase the response rate.
Should you design a mobile website or use an app? Entrepreneur.com claims that 85 percent of consumers prefer using an app rather than a mobile website. The layout of a mobile website can turn people off so when using an app try and design it in a way that these problems don’t occur.
So if 85 percent of consumers prefer using an app rather than a mobile website, it is clear that the best way a company can market their good or service is through mobile apps.
Here are some links with more information!!
http://www.convinceandconvert.com/mobile/7-mobile-marketing-stats-that-will-blow-your-mind/
http://www.inc.com/peter-roesler/why-mobile-marketing-is-still-the-next-big-thing.html
http://www.responsys.com/blogs/nsm/mobile-marketing/mobile-marketing-15-strategies-pay/