What is SEO?
SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.
In search results Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.
In simple terms your web pages have the potential to rank in Google so long as other web pages link to them.
Why Blogging helps SEO
- Fresh Content
No one wants to be reading the same material over and over again. Search engines love unique and fresh content. If your site is not being updated regularly a competitor could start to pass you out on the search engine results page. If you want to make sure that your site stays ahead of your competitor ensure you add a blog maybe once a week with fresh content.
- Guest Blogging
Get an expert on one of your products who is well known by the public to do a blog for your site. This would help your SEO as more people would be searching for your site as they want to see the guest blog. Search engines such as Google would see the high level of interaction and this would then push your ranking up higher.
- Popularity
If your blogs are interesting they will more than likely be shared by people. If your blogs are being clicked on regularly they will move up in the search rankings. Remember though, your content must be unique and really interesting so people will share it!!
- Video and images
Videos and images offer your readers something different then just plain text. Google rates videos and images very highly in regards of SEO. The more videos and images you have the better one you don’t overdo it!!!!!
Check out these links
http://www.rlmseo.com/blog/does-blogging-help-with-seo/
http://www.business2community.com/seo/9-reasons-blogging-essential-good-seo-results-0866944